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Color theories and Statistics

Updated: Sep 2, 2020

Welcome back.

Color is an integral element of good design. With so much psychology and emotions attached to the hues you choose, it can be tricky to curate your color palette when designing. Below, we list 3 color inspiration secrets so that you can get the perfect color combination every time. Choosing the colors for the picture you’ve been editing, is a very important concept.

1.



You can snap photos of gorgeous color schemes (like flowers, or sunsets), and later sample those colors directly in Photoshop or Illustrator. It’s also a great way to match text or graphics with any photo you’re working with to make sure your work is cohesive. So, if you have a photograph with a color scheme that you love, sample colors directly from it to make a quick, easy and effective palette. Tools like Photocopa make this technique even easier. Simply upload your image, explore the different hues that make it up, and build a stunning color palette in no time at all.

2. Borrow inspiration from interior design




Different design fields share common challenges when dealing with color. Interior designers, for example, have to harmonize spaces using textures, objects and color schemes that blend well together.

The interior design rule that is pretty much applicable to graphic design too: 60% – dominant color, 30% – secondary color, 10% – accent color. If you’d like to introduce a fourth (and so on) color, split the secondary color (or perhaps the dominant but never the accent).

3. Stick to three or four colors




If you’re going to do a deliberate, full-on rainbow look for your picture, avoid combining an excessive amount of colors.

When you’re using three colors to keep your graphics looking clean, and not too overwhelming. When using more than three, I suggest you to add in textures to tone down some of those additional colors.




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